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Creative Portfolio

Live Host untuk brand fashion, kosmetik, dan lifestyle — fokus bikin interaksi real-time yang hangat sekaligus mendorong penjualan.

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Profile & Highlights

Saya Erlin Minasih, Live Host dengan pengalaman >1 tahun di TikTok & Shopee Live untuk brand fashion, kosmetik, dan lifestyle. Terbiasa mengelola percakapan real-time, menyampaikan nilai produk dengan storytelling, serta mengarahkan audiens ke pembelian secara natural.

  • Fokus: engagement, edukasi produk, dan call-to-action yang persuasif.
  • Kekuatan: on-cam presence percaya diri, komunikatif, andal bangun suasana.
  • Dampak: peningkatan viewers & penjualan melalui interaksi autentik.
Kolase profil Erlin

Personal Skills & Tools

  • Communication
  • Digital Marketing
  • Marketing Strategy
  • Analytical Thinking
  • Content Production
Keahlian & tools

Showcase

Social Media Management • Live Session Analysis
Showcase social media management
Showcase live session analysis
Galeri product & lifestyle
Akun pribadi

Performance by Brand

KPI: CTA • CTR • ROAS • Followers Growth

Nyanyo.shop

View account →
CTR 4.8% CTA→Live 12.5% ROAS 3.2×
Followers0 → 13.3k (≤ 4 bln)
Peak viewers1,800
Checkout conversion2.1%
Growth trend
Strategi: hook 5 detik • demo produk • pin produk tiap 2–3 menit • voucher terbatas.

CLVStore

View account →
CTR 3.5% Add-to-Cart 8.2% ROAS 2.7×
Followers0 → 1,000 (≤ 1 bln)
GMV live/blnRp 18–45 jt
Checkout conversion1.6%
Growth trend
Strategi: SKU hero • harga jangkar • urgency stok • retargeting viewers live.

Omobags

View account →
CTR 4.2% CTA→Live 9.6% ROAS 2.9×
Followers0 → 7,300
Peak viewers1,400
Repeat buyer12%
Growth trend
Strategi: try-on • komparasi bahan • Q&A cepat 30–60 dtk • highlight garansi.

Omoobags

View account →
Checkout conv. 3.8% ROAS 2.4× Sesi revenue Rp 5–12 jt
Followers0 → 6,500
Jam terbaik20:00–22:00
Peak viewers1,600
Growth trend
Strategi: bundling + bonus kecil 5 menit terakhir • live reminder • creator spark ads.

Istilah KPI

CTRklik ÷ impresi
Action (CTA)aksi setelah ajakan (masuk live/klik keranjang)
ROASpendapatan ÷ biaya ads (3.0× = 3 kali balik modal)
Checkout conv.checkout ÷ add-to-cart

Periode & Catatan

Periode evaluasiMei–Sep 2025
Jenis adsSpark/Live + Retargeting
Konten/minggu3–6 video • 4–8 jam live
ToolsCapCut, Canva, Remini
Angka menggunakan median/range; kinerja dapat bervariasi per kampanye.

Live Session Analysis

Viewers • Duration • Engagement • Conversion

Audience & Watch Time

Peak viewers1.4k–3.1k
Avg view duration00:38–01:12
Chat/min25–60
Retensi (bar)
Hook 5 dtk + demo singkat menjaga retensi awal.

Commerce Funnel

Click to product3.5–7.0%
Add to cart2.0–4.5%
Checkout rate1.2–2.8%
Funnel trend
CTA tiap 2–3 mnt + pin produk → dorong klik & cart.

Monetization

Revenue / liveRp 3–12 jt
ROAS2.2–3.6×
Gift rate1.0–2.5%
Revenue trend
Promo time-boxed + bundling menaikkan GMV & ROAS.

Insight: prime time 19:30–22:00 (weekday) & 20:00–23:00 (weekend), skrip CTA “cek keranjang—klaim voucher”, serta pin produk berkala menaikkan CTR +12–18%.

Contact

Siap kolaborasi untuk live session & social commerce.

Email: erlinminasih11@gmail.com WhatsApp: 0858-4255-5623 Unduh CV

Instagram: @_erlinmmn • TikTok: @erlnnn_____

Logo Khonsu
Dev: Khonsu — see more
Web Development • Mini Tools • Social commerce • Live ops • ROAS optimization
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